The world is full of problems, and we know that we are aware. So many NGOs and actions have been created to change how things go and some minor changes sometimes get to the mainstream. But nothing will really change until money and profit is the main goal, and let's be honest they are the ultimate goal. Companies are created for profit and people want to have a comfortable life with luxuries whenever possible. I honestly do not see much change ahead even with all these social programs and nice initiatives.
The material this week was an overview of how social innovation is pursued and how it has become more socially accepted, even requested, that companies show social and environmental awareness and not only look for profit without giving something back to the community. Superficially it seems that society is more aware of its impacts on our world and society, but that is was I believe it is: superficial. I do not believe people (including myself) are really willing to change their lifestyles in order to bring social fairness. Who wants to pay a fair price for a piece of clothing when I can pay $15 for the same item? Who really cares that the person that produced that piece of clothing only made $.05? Honestly, only a few.
I am a very realistic person and I usually do not fall for fake social innovation that companies create. A beautiful video with white people "serving" black people for 6 months will not fix the DEEP social disparagement that our society is built.
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